Since this trailer was released back in June I have watched it continuously. Assassins Creed is a video game series that is extremely popular and it’s one of my most beloved franchises. I love it so much that I almost wrote my second paper about the famous fictional assassin “Ezio Auditore de Firenze”. In the new video game, Assassins Creed III, that comes out very shortly we play as a new assassin and it’s expected to be one of the biggest games this year. I wouldn’t be surprised if this game winds the Video Game of the Year award.

                Before every game comes out Assassins Creed releases a CG trailer to amp up the anticipation. These trailers are so well made that it was in fact the trailer for Assassins Creed Revelations is what drew me into the franchise. Usually, the previews for this game feature the exciting thrill of intense battle and the subtle tension of stealthy assassinations. The first game came out back in 2007. The popularity of the first edition lead to three sequels with more on the horizon.  

                Over the years, gamers everywhere have grown connected to the series and its many protagonists. The image of the protagonist in his white cloak has become an icon in the gaming industry. This has been a result of brilliant marketing on the part of Ubisoft, the game’s developer. They have taken every opportunity to put images of the protagonist in a battle scenario in magazines or websites that they know fans use or traffic frequently. Ubisoft further takes advantage of pathos by playing into the patriotic feelings many Americans share. The protagonist fights on the side of the colonies in the revolutionary war. This stirs images of pro America themes that will be sure to boost sales in the States. 




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